11/23/09
INSPIRATION: props to the indie!
I've been busy this past week prepping and pulling for the most fabulous editorial shoot. I won't give too many details away, but it's going to be BEAUTIFUL! It's been a blast being able to have fun with the concept and really run with it. Most of all, I've been working with a lot of smaller, independent designers for this shoot who all create their pieces from start to finish from scratch in their homes/studios. Our story is taking on a couture vibe, and these handmade, one-of-a-kind pieces are absolutely beautiful and perfect for the editorial. It is so amazing- and definitely inspirational- to see these designers crafting exquisite pieces by hand out of love. A small designer is no less of a designer than one that has "made" it, in fancy showrooms and all, and the creations I've seen are the result of passion, love, and dedication. If you've ever felt like making something yourself, you should try it...it is great satisfaction to take something born from an idea and see it develop through to its completion. I'll keep you updated with pics of the shoot- time to sleep. Goodnight!
11/15/09
STYLED: the reality of a stylist's life
The road to becoming a stylist is definitely not an easy or glamorous one. There are long hours, hard physical labor, and many sleepless nights. But there is a bit of magic that happens when you work with an amazing team, and it makes it all worth it. With this small window left up to faith, things can also go horribly, horribly wrong. Every day and every shoot is a bit like a roller coaster for me. A little fear, a lot of exhilaration, some moments of panic, but always a fun and thrilling ride. And the company you keep only makes it better.
For anyone who doesn't quite understand what a stylist does, I sort of equate it to being in a band. You have your photographer, model, makeup artist, and hair stylist- much like you have a lead singer, guitar, bass, and drummer. There is usually a leader who emerges from the pack to guide everyone towards a cumulative vision, but if all the musicians don't mesh well or don't bring their "A" game to a show, the outcome will be less than stellar. But if everything is aligned and the chemistry is right, then there is no limit to how spectacular it could be- and there is definitely a bit of "magic" involved.
Basically I am in charge of bringing the clothes to the shoot. But that's not all of it. That entails getting the clothes, prepping them, packing them, unpacking them, steaming them, making sure they don't get trashed or damaged, damage control, repacking them, prepping them for returns, and making sure it's all taken care of in a short time period. But that's not the most fun part. Often times stylists work closely with photographers, art directors, or magazine editors and really lead the team's direction for a concept- definitely in charge of more than just the clothes. That's the part I enjoy- the collaborative creative vision.
If everyone is allowed to express themselves creatively while also working together as a team, the outcome can be stellar, and better than anything I or anyone else could have imagined individually. So yes, it's a very collaborative process.
But getting there...
There's a lot of schlepping. Bringing things there or there. And loading and unloading. And pushing and pulling. Heavy racks, heavy garment bags, heavy lifting. You get the idea. I sweat like no other during a shoot!
There's a lot of being on your feet. Walking, running, kneeling, sitting, standing. Super pretty shoes (read: heels) are never a good idea on a shoot. You'll leave crippled.
There's a lot of being prepared for the unexpected. Safety pins, tape, and creative solutions are your best friend. There is always SOMETHING that doesn't go as planned during a shoot. You can let it get in the way, or you can let it become your advantage. You have to be able to roll with the punches. A shoot is like a live being, and you can't control it, no matter how much you plan it out. I like to keep myself as over-prepared as possible, which can leave me pretty tired the day before a shoot, but it definitely helps.
You have to be organized, business savvy, an excellent self-promoter, an even better self-critic, a great problem solver, a team player, and of course, a creative thinker. To me, it's a fun and rewarding career since it is not one-sided. Being an effective communicator is definitely a plus, though having awesome fashion sense also doesn't hurt. ;) The pay is often less than stellar...and you really have to love what you're doing not only to grow and move up, but also deal with the realities and costs of living of life. I can definitely say that I'm not the only one here feeling the hit of the economy. I'm continuing to aim for the stars and working hard to change with the changing economy, so keep an eye out for more things to come from me- but of course, I definitely won't let them go unnoticed! :)
I find it very interesting how blogs have sort of changed the structure, or ladder, that you climb to become a successful stylist. It seems a very different path to take towards the same destination, and there are individuals who have been able to rise to a stylist position by showcasing their personal style rather than the style they've given to others. I wonder if that's the new direction that stylists need to take to compete...it's definitely a vehicle for impressive self promotion! I mean, I guess it's not even just my own view or thought, but it is actually true. I applied for a posted staff stylist opportunity for a small store- and later found that the "stylist" they hired was actually a fashion blogger. No, I'm not bitter, but instead feel in awe of really being able to witness change happening- and now challenge myself to learn how to change with it.
I wanted to humanize the process a bit and let you know despite all of the "I did this, I did that, look-at-me!" types of posts (my self-promotion), I'm still a humble, curious, inquisitive, critical person who has the same thoughts, doubts, and dreams that I've always had, and that I think you probably have too. Not sure just who's out there reading this, but I hope you enjoy the glimpse into my life and are able to find a connection on some level.
are you taking my picture? me with a tall rack and lots of jewelry.
For anyone who doesn't quite understand what a stylist does, I sort of equate it to being in a band. You have your photographer, model, makeup artist, and hair stylist- much like you have a lead singer, guitar, bass, and drummer. There is usually a leader who emerges from the pack to guide everyone towards a cumulative vision, but if all the musicians don't mesh well or don't bring their "A" game to a show, the outcome will be less than stellar. But if everything is aligned and the chemistry is right, then there is no limit to how spectacular it could be- and there is definitely a bit of "magic" involved.
on set with Nadege and Vanessa, mua
Basically I am in charge of bringing the clothes to the shoot. But that's not all of it. That entails getting the clothes, prepping them, packing them, unpacking them, steaming them, making sure they don't get trashed or damaged, damage control, repacking them, prepping them for returns, and making sure it's all taken care of in a short time period. But that's not the most fun part. Often times stylists work closely with photographers, art directors, or magazine editors and really lead the team's direction for a concept- definitely in charge of more than just the clothes. That's the part I enjoy- the collaborative creative vision.
If everyone is allowed to express themselves creatively while also working together as a team, the outcome can be stellar, and better than anything I or anyone else could have imagined individually. So yes, it's a very collaborative process.
on set, fitting and prepping with model Devon and mua Kat
But getting there...
There's a lot of schlepping. Bringing things there or there. And loading and unloading. And pushing and pulling. Heavy racks, heavy garment bags, heavy lifting. You get the idea. I sweat like no other during a shoot!
There's a lot of being on your feet. Walking, running, kneeling, sitting, standing. Super pretty shoes (read: heels) are never a good idea on a shoot. You'll leave crippled.
There's a lot of being prepared for the unexpected. Safety pins, tape, and creative solutions are your best friend. There is always SOMETHING that doesn't go as planned during a shoot. You can let it get in the way, or you can let it become your advantage. You have to be able to roll with the punches. A shoot is like a live being, and you can't control it, no matter how much you plan it out. I like to keep myself as over-prepared as possible, which can leave me pretty tired the day before a shoot, but it definitely helps.
on set shooting with Kesler Tran and model Nadege
You have to be organized, business savvy, an excellent self-promoter, an even better self-critic, a great problem solver, a team player, and of course, a creative thinker. To me, it's a fun and rewarding career since it is not one-sided. Being an effective communicator is definitely a plus, though having awesome fashion sense also doesn't hurt. ;) The pay is often less than stellar...and you really have to love what you're doing not only to grow and move up, but also deal with the realities and costs of living of life. I can definitely say that I'm not the only one here feeling the hit of the economy. I'm continuing to aim for the stars and working hard to change with the changing economy, so keep an eye out for more things to come from me- but of course, I definitely won't let them go unnoticed! :)
I find it very interesting how blogs have sort of changed the structure, or ladder, that you climb to become a successful stylist. It seems a very different path to take towards the same destination, and there are individuals who have been able to rise to a stylist position by showcasing their personal style rather than the style they've given to others. I wonder if that's the new direction that stylists need to take to compete...it's definitely a vehicle for impressive self promotion! I mean, I guess it's not even just my own view or thought, but it is actually true. I applied for a posted staff stylist opportunity for a small store- and later found that the "stylist" they hired was actually a fashion blogger. No, I'm not bitter, but instead feel in awe of really being able to witness change happening- and now challenge myself to learn how to change with it.
I wanted to humanize the process a bit and let you know despite all of the "I did this, I did that, look-at-me!" types of posts (my self-promotion), I'm still a humble, curious, inquisitive, critical person who has the same thoughts, doubts, and dreams that I've always had, and that I think you probably have too. Not sure just who's out there reading this, but I hope you enjoy the glimpse into my life and are able to find a connection on some level.
11/11/09
INSPIRATION: tree-lined streets
Maybe it's the romance of it all. Maybe it's imagining I'm walking down the street of some quaint European city. But I think most of all it's the hint of nature and greenery in a mostly brown Los Angeles.
While walking down the street in Culver City a week ago, I stumbled upon a few cute little eateries along a shaded, tree-lined street. I can't vouch for the food at Saint Amour (or Starbucks, haha) since I didn't stop to eat there, but I immediately fell in love with the hidden, unassuming brasserie and made a mental note to try it some time. (I guess this post is my reminder!) It didn't at all feel like I was walking past a trite French restaurant "trying" hard to transport me to Paris. Even Starbucks a few doors away has a fresh, clean look. Even the dude outside seems to be getting a chestfull of plant-oxygenated air. It really just lifted my spirits to feel that I had been transported out of LA, but even for a minute.
11/9/09
STYLED: Vampire Diaries' Kayla Ewell
photos: Kate sZatmari, Mami Magazine
Me with Kayla, courtesy of Kate sZatmari
Me with Kayla, courtesy of Kate sZatmari
A couple of weeks ago I had the pleasure of styling Kayla Ewell, star of the new CW hit series, Vampire Diaries for Mami Magazine with celebrity photographer Kate sZatmari. You can find the interview and pics here. Kayla was the sweetest thing with the tiniest waist! She looked gorgeous and was fun to be around. Kate posted a behind-the-scenes video of our shoot, which you can see here.
11/7/09
STATE OF THE UNION: forever 21 takeover
After a few sections of mall, I came across another F21, and noticed it was HUGE. It was only one floor, but seemed to sprawl across most of the mall. It was sectioned off- and had signs and hangtags in one section for "Forever 21's first contemporary collection." A salesperson let me know that it used to be the old MERVYN'S space...and now was an F21...one of TWO in the SAME mall??!! Couldn't really tell you what else was in that mall, except a smallish Macy's- that definitely had less customers than the F21. (the smaller F21 was completely empty). But they're not alone- numerous malls seem to have multiple F21s! (can't remember which, although Glendale springs to mind- even though it's one at Glendale, and one at Americana)
Just down the road in Cerritos, RackedLA just wrote about how the old Mervyn's space there was also taken over by an F21.
Kind of reminds me of Noah's Bagels. Yeah...put one at every Starbucks...see what happens. I wonder what will happen to F21? There's only so much fast fashion and disposable clothing a person (or a county, for that matter) can handle. The growth is going to stop eventually. When, how, and why, I have no idea- but whenever a consumer driven trend skyrockets like this, there has to be some kind of downward spiral...because everything that goes up must go down...right?
What do you think?
DESIGNER SPOTLIGHT: Raquel Allegra
Recently I pulled a few delicately shredded tees from Raquel Allegra to use in an editorial (photos to come). Though the shredded tee craze has already hit its peak on the internet, it has yet to peak in clothing available to buy in the world of retail. I was amazed to see the delicate nature of these tees in person, and can't imagine how they deal with this in production. I was told at their headquarters that they are all shredded by hand, which confirmed my suspicions- there is no way this fabric (similar to shredded cheesecloth) could have been machine-made like this.
Unless you do a bit of searching around on the internet, there isn't anything written on the designer's site that hints at the best part about this line- that it is very eco-driven and sustainable at its core. ElephantJournal did some great research, finding some info on the fabric sourcing for the line in an Eco-Collection newsletter available at the MAGIC tradeshow. Allegra takes old, used tees from the LA county jail and refashions them into unique, shredded pieces of art that don't hold any hints of their previous home.
What I especially like is the lack of fuss made over the source of the fabric- eco or not- for these tees. It makes it less of something that appeals only to eco-friendly "granola" types, but aims at everyone. By downplaying the fact that they are made of recycled fabric, it makes it seem less novel, and more normal...which I hope more designers will begin to do- although I'm hoping the downplay isn't because they think potential customers might be scared off by the fabric's origins!
This is a definitely creative approach to sourcing fabric for your tshirt line. Keep it coming! I hope it inspires more designers (and DIY artisans) to think of creative ways to repurpose commonplace items- or even those looked upon in disgust- into objects to be desired.
BOTTOM-UP FASHION: Raquel Allegra, & Norma Kamali
.
There are a gazillion people wearing shredded tees out there. Maybe all mostly DIY. Why? Thanks to the speed in which trends- especially ones you can do yourself at home for much, much less- spread across the internet via fashion blogs like wildfire.
This time last year, for her spring/summer 2009 collection, designer Raquel Allegra sent her hand-shredded re-fashioned t-shirt creations down the runway. Almost immediately, bloggers picked up on the look and creatively figured out how to work with what they had to create similarly trashed-yet-delicate looks- namely through an excellent tutorial by the resourceful blogger Childhood Flames. The trend spread like a Los Angeles wildfire fueled by the Santa Anas- and that's fast and strong.
The look was seen on fashionable people all around on their daily pics- and if anything was already tired out before the trend really got good facetime in stores. I feel for this small company, as not only does it cost a lot to make all of the samples, but it also costs quite a bit to put on a runway show...before a single piece is even sold...and by the time it gets to the stores, it's already hit its peak.
Norma Kamali, a pioneer and legend in the fashion world (be sure to read her wiki if you don't know her), has also noticed the fast pace in which bottom-up trends are affecting designer sales and timelines. In order to close the gap between runway shows and when that merchandise is available to customers (usually a 2 month production window, on average), she has made the pieces shown at her Spring 2010 show available immediately- though her website, and also more evolutionarily through a new app created for the iphone. I admire how Kamali is adapting to the environment around her, acknowledging the change in the way fashion is being distributed. Very refreshing, and very necessary.
There are a gazillion people wearing shredded tees out there. Maybe all mostly DIY. Why? Thanks to the speed in which trends- especially ones you can do yourself at home for much, much less- spread across the internet via fashion blogs like wildfire.
This time last year, for her spring/summer 2009 collection, designer Raquel Allegra sent her hand-shredded re-fashioned t-shirt creations down the runway. Almost immediately, bloggers picked up on the look and creatively figured out how to work with what they had to create similarly trashed-yet-delicate looks- namely through an excellent tutorial by the resourceful blogger Childhood Flames. The trend spread like a Los Angeles wildfire fueled by the Santa Anas- and that's fast and strong.
The look was seen on fashionable people all around on their daily pics- and if anything was already tired out before the trend really got good facetime in stores. I feel for this small company, as not only does it cost a lot to make all of the samples, but it also costs quite a bit to put on a runway show...before a single piece is even sold...and by the time it gets to the stores, it's already hit its peak.
Norma Kamali, a pioneer and legend in the fashion world (be sure to read her wiki if you don't know her), has also noticed the fast pace in which bottom-up trends are affecting designer sales and timelines. In order to close the gap between runway shows and when that merchandise is available to customers (usually a 2 month production window, on average), she has made the pieces shown at her Spring 2010 show available immediately- though her website, and also more evolutionarily through a new app created for the iphone. I admire how Kamali is adapting to the environment around her, acknowledging the change in the way fashion is being distributed. Very refreshing, and very necessary.
TREND FORECAST: spotted- more legwarmers
from because i'm addicted via altamiranyc
AAAHhhhaaa! It's starting....just like I mentioned here: legwarmers as a look is beginning to circulate around the "blog-o-sphere." Watch out- it's coming! (just read all of the positive praise the over-the-knee legwarmers received!)
WANT: tall lace-up riding boots!
Oh so beauuuutifulllll....Geox boots from previous post- out the window. I totally love these Loeffler Randall lace up boots. I would wear them every day, all the time......and hopefully that would justify their $900 price tag. Damn I got expensive taste. I even like them in tan- which is usually NEVER in my book. Boot fairy, are you listening??
11/5/09
DESIGNER SPOTLIGHT: Christopher Kane
Wow. The power of very deliberate pattern cutting and fabric grain. Look what the cut of this skirt panel did to create an optical illustion (along with the side paneling as well) to distort the waist width of the model. Soo interesting, and I love how well thought out it is.
INSPIRATION: fashion arts and crafts
I stumbled across these images from UK Vogue on Fashion Gone Rogue. I love the very crafty feel of these looks- marrying fashion and actual art. (and crafts too!) I love how creatively the stylist fashioned garments from every day household items- especially the fringe on the skirt made from a mop. My favorite is the tea-towel corset. All looks so now...Fire up those creative juices! When I take a few better pictures, I will show off a few handicrafts of my own used for shoots- though not purposely made to be "handmade."
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