2/17/11

LIFE: porque no los dos? Food and Fashion

About me:
I am a veteran of the rag trade. I have worked in all areas of the fashion industry, most recently in apparel manufacturing in downtown Los Angeles. I have a background in fashion that ranges from apparel production and planning, merchandising, and editorial photoshoot styling, to retail management and visual merchandising. I have worked in designer and young designer, contemporary, and mass-markets, all of which lead me to completely understand what makes a consumer open up their wallet, at any price point. (including me!)

 beautiful! Sung Yeonju Designs at trendhunter

Fast forward a few years, (no, I won't tell you how many) and this food-living fashionista is a member of the restaurant industry. I am in charge of events, catering, menus, marketing, sales plans, product planning, and overall daily day-to-day sales. To be honest, it's actually not all that different from fashion. Where I used to oversee garment production from design to fabric ordering, to production, quality control, and shipping with a turnaround time of two months, I now work with the chef (aka "designer") to produce goods to sell within 2 days to 10 minutes. I get to think of new ideas, new directions, and creating an overall experience, and then get the satisfaction of seeing people enjoy their meals. I've found I really like making people happy through food.
Fashion Food Photography at trendhunter


Austin Scarlett's corn husk dress on dibbly fresh

Maybe this transition came at the perfect time:
Check out Martha Stewart's article on Food as the New Fashion in the Huffinton Post here.


Not all that strange: Fashion and Food have always gone hand-in-hand. Just think about your favorite store or boutique. They're usually right next to (or have on site) an excellent cafe or restaurant. It's the same consumer. A person with a taste for good style (open for interpretation) usually has a taste for good food as well. Or is just as easily persuaded in both.

Lady Gaga's meat bikini at styleite


I've been torn for a while on whether or not to choose between my love of fashion or food. They don't usually go together; you usually hear "foodie" or "fashionista", but not usually the both. I've finally decided to throw caution to the wind; why choose, why label or limit myself? This will be more about combining the things I love into a way of life. So go forth and prosper. Gooooooo!

look forward for more to come!

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