you can view the video here.
2/22/11
STYLED: Aarzoo Music Video- Behind the Scenes
Here are a few pics from my video shoot for Nishant Asthana's Aarzoo with Pia Creative Productions. All photos by Albert Law at Porkbelly Studio. Enjoy!
you can view the video here.
you can view the video here.
2/17/11
LIFE: porque no los dos? Food and Fashion
About me:
I am a veteran of the rag trade. I have worked in all areas of the fashion industry, most recently in apparel manufacturing in downtown Los Angeles. I have a background in fashion that ranges from apparel production and planning, merchandising, and editorial photoshoot styling, to retail management and visual merchandising. I have worked in designer and young designer, contemporary, and mass-markets, all of which lead me to completely understand what makes a consumer open up their wallet, at any price point. (including me!)
Fast forward a few years, (no, I won't tell you how many) and this food-living fashionista is a member of the restaurant industry. I am in charge of events, catering, menus, marketing, sales plans, product planning, and overall daily day-to-day sales. To be honest, it's actually not all that different from fashion. Where I used to oversee garment production from design to fabric ordering, to production, quality control, and shipping with a turnaround time of two months, I now work with the chef (aka "designer") to produce goods to sell within 2 days to 10 minutes. I get to think of new ideas, new directions, and creating an overall experience, and then get the satisfaction of seeing people enjoy their meals. I've found I really like making people happy through food.
Maybe this transition came at the perfect time:
Check out Martha Stewart's article on Food as the New Fashion in the Huffinton Post here.
Not all that strange: Fashion and Food have always gone hand-in-hand. Just think about your favorite store or boutique. They're usually right next to (or have on site) an excellent cafe or restaurant. It's the same consumer. A person with a taste for good style (open for interpretation) usually has a taste for good food as well. Or is just as easily persuaded in both.
I've been torn for a while on whether or not to choose between my love of fashion or food. They don't usually go together; you usually hear "foodie" or "fashionista", but not usually the both. I've finally decided to throw caution to the wind; why choose, why label or limit myself? This will be more about combining the things I love into a way of life. So go forth and prosper. Gooooooo!
look forward for more to come!
I am a veteran of the rag trade. I have worked in all areas of the fashion industry, most recently in apparel manufacturing in downtown Los Angeles. I have a background in fashion that ranges from apparel production and planning, merchandising, and editorial photoshoot styling, to retail management and visual merchandising. I have worked in designer and young designer, contemporary, and mass-markets, all of which lead me to completely understand what makes a consumer open up their wallet, at any price point. (including me!)
beautiful! Sung Yeonju Designs at trendhunter
Fast forward a few years, (no, I won't tell you how many) and this food-living fashionista is a member of the restaurant industry. I am in charge of events, catering, menus, marketing, sales plans, product planning, and overall daily day-to-day sales. To be honest, it's actually not all that different from fashion. Where I used to oversee garment production from design to fabric ordering, to production, quality control, and shipping with a turnaround time of two months, I now work with the chef (aka "designer") to produce goods to sell within 2 days to 10 minutes. I get to think of new ideas, new directions, and creating an overall experience, and then get the satisfaction of seeing people enjoy their meals. I've found I really like making people happy through food.
Fashion Food Photography at trendhunter
Austin Scarlett's corn husk dress on dibbly fresh
Maybe this transition came at the perfect time:
Check out Martha Stewart's article on Food as the New Fashion in the Huffinton Post here.
Not all that strange: Fashion and Food have always gone hand-in-hand. Just think about your favorite store or boutique. They're usually right next to (or have on site) an excellent cafe or restaurant. It's the same consumer. A person with a taste for good style (open for interpretation) usually has a taste for good food as well. Or is just as easily persuaded in both.
Lady Gaga's meat bikini at styleite
I've been torn for a while on whether or not to choose between my love of fashion or food. They don't usually go together; you usually hear "foodie" or "fashionista", but not usually the both. I've finally decided to throw caution to the wind; why choose, why label or limit myself? This will be more about combining the things I love into a way of life. So go forth and prosper. Gooooooo!
look forward for more to come!
2/6/11
STYLED: Nishant Asthana MUSIC VIDEO- Aarzoo
For your viewing pleasure!
A music video I styled for Nishant Asthana with Shweta Teckchandani, Miss Global India 2010. Aarzoo. Hope you like it!
A music video I styled for Nishant Asthana with Shweta Teckchandani, Miss Global India 2010. Aarzoo. Hope you like it!
2/3/11
WANT: to be there: ISABEL MARANT
If I were in LA right now, I'd be there. So go. Now. Run.
Thanks for the heads up, Daily Candy: This is one sale where I'm sure you'll find pieces by the French designer that will be coveted by all of LA, and all be totally wearable...destined to become the go-to staples in your wardrobe.
Isabel Marant's Warehouse sale
Today (2/3)- Tomorrow (2/4)
Starts at 10am.
Cooper Building, Downtown LA
Website here.
Probably not worth attempting to go if you can't make it Thursday...
Let me live vicariously, fashion friends, and post and great scores so I can see!
LIFE: google-stalking myself
Pretty cool. I was playing around a bit with video last year, and found that someone else actually liked it!
here, at Modelink.org
Check the vid out for yourself here...it was kind of a test, but expect more videos soon...hope you like it, enjoy!
I'm in need of a bit of a blog update as well. I haven't even had a chance to take a look at any of the new collections. (and pretend you don't notice the video i posted is for spring!) Happy (lunar and calendar) New Year!
I have have some fun foodie goodies to post after my trip to Japan, but still have yet to edit and sort through all of the pics and video. ;P Hopefully it'll be before next year. But in other fun news, I got to meet Cat Cora at this year's Fancy Food Show in SF! So much to update on, so little time. Thanks for sticking with me!
here, at Modelink.org
Check the vid out for yourself here...it was kind of a test, but expect more videos soon...hope you like it, enjoy!
I'm in need of a bit of a blog update as well. I haven't even had a chance to take a look at any of the new collections. (and pretend you don't notice the video i posted is for spring!) Happy (lunar and calendar) New Year!
I have have some fun foodie goodies to post after my trip to Japan, but still have yet to edit and sort through all of the pics and video. ;P Hopefully it'll be before next year. But in other fun news, I got to meet Cat Cora at this year's Fancy Food Show in SF! So much to update on, so little time. Thanks for sticking with me!
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